by Joe Mandese
The global ad economy will expand 4.5% in 2020, according to a consensus estimate of Madison Avenue's leading ad forecasters calculated by Research Intelligencer. … Read the whole story
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by Larissa Faw, Steve McClellan
A weakening global economy will keep underlying ad-spend growth in the mid single-digit range, according to forecasts just released from GroupM, Zenith and Magna. Read the whole story
by Joe Mandese
Digital media, especially internet display, video and search advertising, continue to be the main media drivers of worldwide advertising expansion, according to updated forecasts … Read the whole story
COMMENTARY
by Joe Mandese
The practice, which effectively cached and kept reusing an advertiser's bid request until it yielded a win, was a short-term boon for Index Exchange, … Read the whole story
by Wayne Friedman
Four different creative spots for the Bloomberg campaign with 297 national/regional airings have run since Nov. 23, according to iSpot.tv. Steyer's ads have run … Read the whole story
COMMENTARY
by Cha Iwai, Op-Ed Contributor
To better understand the underlying motivations and interests of the subgroups that make up NFL fans in the U.S., we segmented them based on … Read the whole story
by Wendy Davis
The agency ordered Cambridge Analytica, now in bankruptcy, to delete data collected from millions of Facebook users. Read the whole story
COMMENTARY
by Sarah Ivey, Op-Ed Contributor
The Infinity Festival, billed as the premiere festival for Hollywood and Silicon Valley, provides an intimate look at how Hollywood is actually using technology, … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Beyond the ad criticism, some might ask the obvious: Can average consumers afford to spend $2,000 on a bike that can't be used to … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In a three-night stunt, Ellen DeGeneres and other celebrities intend to surprise regular people with heartwarming Christmas gifts. Read the whole story