by Wayne Friedman
Eight months before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV ad revenues … Read the whole story
by Larissa Faw
The longtime Publicis executive is leaving to pursue "new opportunities and interests," wrote Publicis Media CEO Steve King in an internal memo. Read the whole story
by Joe Mandese
Interpublic is once again restructuring the management of its Golin unit, naming Matt Neale sole CEO, ending an unusual three-way co-CEO structure that existed … Read the whole story
by Steve McClellan
The search for a new CEO will begin immediately. Salama will remain in a transition role and then join the Kantar Board as a … Read the whole story
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by Laurie Sullivan
The patent highlights OpenX's vision of allowing both marketers and publishers to better determine and evaluate the value of an individual user and ensure … Read the whole story
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by Karlene Lukovitz
The two AT&T units describe the move as a logical one reflecting more than a year of collaboration on successful advertising programs. And of … Read the whole story
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by Richard Whitman, Columnist
At least that's the latest assessment from Kantar's political advertising research unit CMAG, which shows Republicans to date are spending more heavily on negative … Read the whole story
COMMENTARY
by Rob Hughes
Transforming viewers into evangelists isn't just the goal of season renewals; it's a cornerstone of any entertainment-marketing plan. Read the whole story
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by Karlene Lukovitz
SpotX will programmatically manage, sell and optimize TiVo's video ad inventory and connects advertisers to inventory running on TiVo+ and its CTV platforms. Read the whole story
COMMENTARY
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Publishers coping with changing media consumption habits may want to parlay their editorial strengths into the burgeoning field of podcasting. Read the whole story
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by Wendy Davis
Google argues that adults as well as children watch videos aimed at youngsters, and that it should be able to collect data from viewers … Read the whole story
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by Sean Hargrave
UM has retained the global media account for GoPro cameras after a competitive pitch, "Campaign" reveals. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
No building in Manhattan is known far and wide as "the Viacom Building," but Black Rock was known far and wide as the CBS … Read the whole story
by Steve McClellan
Sandra Sims-Williams is joining Nielsen as senior vice president of diversity & inclusion starting in January. Most recently Sims-Williams has led diversity and inclusion efforts … Read the whole story