by Joe Mandese
An alarming analysis of mobile apps targeting users released today by Pixalate suggests potential threats to both brand safety and national security. The analysis … Read the whole story
by Steve McClellan
OMD is also first in the U.S. rankings. GroupM is the top holding company by billings globally, according to the agency tracker that has … Read the whole story
by Joe Mandese
Despite being a year of corporate transition, GroupM bettered the media billings growth rate of the Big 6 agency holding company media units, and … Read the whole story
by Joe Mandese
To help promote the premiere of "Cats," the movie, Universal Pictures is running a novel out-of-home media campaign, featuring giant "cats ears" on 360 … Read the whole story
COMMENTARY
by Karlene Lukovitz
The removal of Roku-owned Dataxu from Amazon Fire TV's third-party DSP programmatic buying service means only The Trade Desk and Amazon's own DSP have … Read the whole story
by Wayne Friedman
On Monday, Roku released news that CFO Steve Louden was departing. Amazon has dropped Roku's Dataxu from its list of third-party ad sales operations … Read the whole story
by Wayne Friedman
Hallmark Channel pulled the TV advertising from Zola, a wedding service company, after a pressure group started a campaign. It has since said it … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Taking the time to join in the chorus of outrage about the content of an exercise-bike commercial is surely a First World activity. Read the whole story
COMMENTARY
by Karla Fernandez Parker, Columnist
For one, advertisers have overgeneralized an emphasis on Spanish-only. Read the whole story
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by Richard Whitman, Columnist
That's according to a new study from Wunderman Thompson Data, which found that 58% of consumers are very concerned about the privacy and security … Read the whole story