by Wayne Friedman
Linear TV networks' national tv advertising continues to slip in the wake of growing media competition -- especially in prime time -- dropping 5% … Read the whole story
by Sara Guaglione
MPA just moved to Washington, D.C. to be closer to the country's lawmakers and federal agencies. Read the whole story
COMMENTARY
by Joe Mandese
Based on a survey of American consumers conducted by PR firm Bospar, the biggest net gain of the major American political figures was former … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
You might say advertising technology won the 2016 election, and here we are in 2020, with the stakes higher than ever. Read the whole story
by Joe Mandese
While Fox News remains the most dominant source of right-wing news coverage, several up-and-comers have been ascending, as least in terms of digital unique … Read the whole story
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by Richard Whitman, Columnist
That's according to a rundown by consultant R3, which assessed 489 deals in the marketing-services sector last year. Publicis took the crown with its … Read the whole story
by Joe Mandese
If estimates for Fox's sales for units in its coverage of Super Bowl XIV next month hold up, it will represent a 15% increase … Read the whole story
by Joe Mandese
Ad fraud prevention firm Method Media Intelligence (MMI) has tapped former Dentsu Aegis Chief Data Officer Scott Thomson as COO and former Trust metrics … Read the whole story
by Larissa Faw
Andy Bird, Chief Creative Officer at Publicis New York believes it will, although he adds his prognostication skills should be taken with a "huge … Read the whole story