by Joe Mandese
Craigslist, the digital platform that disrupted the newspaper classified ad business, appears to be going through some disruption itself. Revenue fell 27% last year … Read the whole story
by Gavin O'Malley
Changes that Google and Apple are making to their Web browsers and mobile operating systems are making it more difficult for Facebook to target … Read the whole story
by Steve McClellan
Vandre is tasked with aligning the analytics capabilities of Carat and Merkle in a bid to accelerate enhancements to Carat's people-based product offering. Read the whole story
by Joe Mandese
The President unveiled one of two 30-second spots his campaign will air in the Super Bowl, going up against Democratic challenger Michael Bloomberg's 60-second … Read the whole story
by Wayne Friedman
Roku alerted customers that on Friday, Jan. 31, Fox channels would no longer be available on its platform, directing its customers to other services. … Read the whole story
COMMENTARY
by Joe Mandese
Just as the NFL appears to be recovering from being treated like a political kickball, it's about to flame political debate once again during … Read the whole story
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Media buyers shouldn't assume that Hispanics make up a monolithic audience that consumes only Spanish-language content, according to digital agency H Code. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
By the thousands, folks are uploading their most provocative pictures to dating apps -- but somehow don't expect them to turn up elsewhere on … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
TV and digital video measurements may be bought in silos today, but they shouldn't be measured that way. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Digital agencies with expertise in Amazon's advertising platforms expect it to report higher-than-average ad growth and use of its demand-side platform. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
For the second straight year, overall NFL regular-season games posted modest single-digit viewership gains. Read the whole story
by Karlene Lukovitz
The study, in conjunction with the 4As, will investigate the drivers behind differences in attribution results from six national, linear TV campaigns that aired … Read the whole story
COMMENTARY
by Jason White, Op-Ed Contributor
I predict 5G will lead to the explosion of voice search as the value of the Internet of Things and the connected home is … Read the whole story
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by Sean Hargrave
MediaCom is now the global media agency for Hasbro, "Campaign" has learned. It reportedly has won the US part of the business from Omnicom … Read the whole story