by Joe Mandese
Based on a round-up of three reputable sources -- USA Today's 'Ad Meter,' Ipsos' live emotional measurement, and YouTube's "Most Viewed" (in terms of … Read the whole story
by Laurie Sullivan
Uplifting and encouraging ads attracted readers to search for more information about the brands. Seventy-four million readers went online to seek information on brands … Read the whole story
by Gavin O'Malley
Advertising only constitutes a small share of Amazon's overall revenue, which totaled nearly $87.5 billion in the fourth quarter. It was up by 21%, … Read the whole story
by Karlene Lukovitz
The big game saw the soon-to-launch short-form mobile streamer's ad ranked 59 out of 63 on USA Today's Ad Meter. Other streamers did better, … Read the whole story
by Wayne Friedman
With the launch of Disney+, the company is now focused on the benefits of scale. Freer has been Hulu CEO since October 2017. Read the whole story
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by Richard Whitman, Columnist
At least four of this year's Super Bowl ads were created in-house, which just a short time ago would have been unthinkable. Read the whole story
COMMENTARY
by Joe Mandese
On the eve of the State of the Union Address, USA Facts has issued a report on the State of the Union that reflects … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It's not every day that a new show comes along featuring one of the best actors that TV has ever had. Read the whole story
by Wendy Davis
A proposed bill in Maryland that would tax digital advertising is "extremely detrimental," and would "create a regulatory enforcement nightmare," the Association of National … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Such an alliance would leave both Comcast and AT&T more focused on their respective core businesses, speculates MoffettNathanson. Read the whole story