by Joe Mandese
In an effort to "modernize" the ad industry's guidelines for accounting for and dealing with new forms of digital advertising fraud commonly known as … Read the whole story
by Joe Mandese
The Media Rating Council this week announced three big digital platforms' measurement services -- Facebook's, Instagram's, and YouTube's -- have completed their engineering audits … Read the whole story
by Larissa Faw
"We've invested a tremendous amount of resource into our existing data infrastructure, Blu, but in order to drive ongoing value for our clients it's … Read the whole story
by Wayne Friedman
Disney chairman/CEO Bog Iger said half of Disney+ subscribers came from its own website/digital platforms and 20% from a high-profile Verizon promotional deal, with … Read the whole story
COMMENTARY
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For the first time in its history, YouTube Gaming has just announced an exclusive streaming partnership with the Overwatch League, Call of Duty League … Read the whole story
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by Richard Whitman, Columnist
With the consolidation, BofA Is ending its relationship with Hill Holliday, part of Interpublic Group.. Read the whole story
by Karlene Lukovitz
The network's affiliates are decidedly unhappy about a plan to add value to the upcoming Peacock streaming service by streaming the Jimmy Fallon and … Read the whole story
by Laurie Sullivan
Growing regulatory scrutiny from the Department of Justice has some Google execs discussing whether or not Alphabet should divest its third-party ad-tech business. Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
"Marketers who focus on so-called 'loyalty programs' expecting real brand allegiance, are totally missing the point," says Passikoff. Read the whole story
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by Laurie Sullivan
AdEx Network, a decentralized ad platform, opened its technology to all advertisers and publishers after testing the platform for six months with select companies. … Read the whole story
by Tanya Gazdik
MediaPost's Marketing: Automotive is accepting submissions for its annual awards, recognizing the best in automotive advertising in 2019. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Life can get pretty prickly in a briar patch, which is likely the reason why this new limited series premiering this week on USA … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Will presidential ads be effective, given continued TV ad skipping, social-media distrust in political ads, or just mediocre creative? Read the whole story
COMMENTARY
by Steve Sternberg, Featured Columnist
In December, I released my analysis of the 27 best TV series of 2019. As was the case with the Emmys, The Golden Globes, … Read the whole story