by Joe Mandese
Ad executive time spent with media has been increasing since the start of the pandemic, mirroring patterns among American consumers, according to a unique … Read the whole story
COMMENTARY
by Joe Mandese
"I started following what was happening with some horror, going into complete freak-out by early February, followed by some relief," GroupM's Brian Wieser told … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Forecasting markets and categories from any perspective is always difficult, but it has never been as complex as in today's volatile fluid situation. Read the whole story
by Joe Mandese
Citing an "unprecedented situation created by the Coronavirus outbreak and economic downturn," IPG Mediabrands' Magna unit has revised its 2020 U.S. advertising outlook downward … Read the whole story
by Tanya Gazdik
As the COVID-19 pandemic has spread around the world, shelter-in-place mandates have resulted in many small businesses having to close, at least temporarily. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Uncertainty clearly breeds anxiety, but also reflection. People are pondering whether the current crisis will unify or destroy us. Read the whole story
by Joe Mandese
The equities research team at UBS has updated their 2020 media company risk "exposure" heat map, downgrading the outlook for America's biggest suppliers based … Read the whole story
by Larissa Faw
In-person visits are out as ad agency Nail Communications added a "digital door to door" component to its campaign to count the undercounted in … Read the whole story
by Joe Mandese
In an unusual data visualization, Nielsen ranked the major local TV markets in terms of the percentage change in their TV ratings, which it … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
It is hardly surprising that TV has become one of the chief focal points in U.S. homes lately because of the condition of confinement … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
How will the industry change? Consider some of the modifications to the upfront strategists have proposed in the past. Read the whole story
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by Richard Whitman, Columnist
It's all-consuming isn't it? A lot of worry, and very little relief. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
TV-focused marketers already sense there will be a sizable drop in spending. GroupM believes that what TV advertiser budgets are available could primarily head … Read the whole story