New research from Edelman shows nearly two-thirds of consumers believe their countries won't even make it through the crisis without brands playing a critical … Read the whole story
NewFront presentations from a number of digital media companies, which had been scheduled for April 27-May 6, were postponed on March 11. IAB said … Read the whole story
If there was any doubt that the advertising world has shifted from branding to performance as its chief "KPI," or key performance indicator, it … Read the whole story
Google plans to cancel posting its annual April 1 jokes out of respect for those fighting COVID-19. It might be a lead for other … Read the whole story
News Corp. this morning said it agreed to sell 85% of its News America Marketing newspaper coupon division to private equity firm Charlesbank Capital … Read the whole story
The Media Rating Council this morning published a notice advising media audience measurement services to have "objective criteria in place" to ensure they maintain … Read the whole story
- COMMENTARY
Google is using its search engine home page to thank all doctors, nurses and medical workers for their service, as well as raise money … Read the whole story
Ad groups say a proposed requirement to honor browser-based opt-out tools would violate companies' free speech right to share information. Read the whole story
Alan Gross, who founded Gross Townsend Frank Hoffman, now Grey Healthcare Group, passed away March 21 after a decades-long battle with cancer. Read the whole story
COMMENTARYFor proof that no TV show ever really dies, look no farther than "John from Cincinnati." Read the whole story
Previously, the position was held by Susie Rossick, who is retiring from the automaker. Read the whole story
In an unexpected move, GroupM sees demand for SEO rapidly increasing in the coming months as brands begin working more closely with agency teams. … Read the whole story
As more stay-at-home state orders are issued -- and amidst TV analysts' expectations of higher streaming usage -- video streaming services have maintained or … Read the whole story
COMMENTARYEngelgau's love for marketing began with music and the way the band KISS has marketed the experience and entertainment it provides to fans. Read the whole story
COMMENTARYHis campaign issued a cease-and-desist letter to TV stations running an ad from Priorities USA Action. In the ad, it references Trump using the … Read the whole story
The group is collecting stories of how agencies and marketers are responding creatively to the COVID-19 crisis and aggregating them on an open-access microsite. Read the whole story
