The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising … Read the whole story

"We're hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews," Laura Brett, … Read the whole story

In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this … Read the whole story

The Association of National Advertisers is putting some space between the initials of its trademark ANA acronym to show support for the Ad Council's … Read the whole story

When it comes to finding solace or seeking distraction in TV content, individual tastes vary greatly. Read the whole story

I don't know who created that meme, but he or she should join Joe Biden's campaign, because there's no more effective message for the … Read the whole story

In a New York Times op-ed Tuesday, columnist Kara Swisher makes the case that Fox News spread not just disinformation in the early days … Read the whole story

Digital marketing firms are susceptible to making costly mistakes, with 99% of agency decision makers saying they have witnessed mistakes at their companies. Read the whole story