The guide covers topics such as contractual Issues, sponsorship and events, endorsements, commercial production, promotions, agency contracts, media buys, digital, anti-gouging laws and advertising … Read the whole story
"We're hoping that the advertising industry uses this to address issues like native advertising, influencer advertising, the misleading use of consumer reviews," Laura Brett, … Read the whole story
In its first discrete estimates for the direct-to-consumer (D2C) marketing category, eMarketer projects it will expand more than 24%, reaching nearly $18 billion this … Read the whole story
The Association of National Advertisers is putting some space between the initials of its trademark ANA acronym to show support for the Ad Council's … Read the whole story
An ID Comms survey reveals that over two-thirds (69%) of agency executives report that pitches they've been working on have been delayed, postponed or … Read the whole story
COMMENTARYWhen it comes to finding solace or seeking distraction in TV content, individual tastes vary greatly. Read the whole story
COMMENTARYI don't know who created that meme, but he or she should join Joe Biden's campaign, because there's no more effective message for the … Read the whole story
In a New York Times op-ed Tuesday, columnist Kara Swisher makes the case that Fox News spread not just disinformation in the early days … Read the whole story
Digital marketing firms are susceptible to making costly mistakes, with 99% of agency decision makers saying they have witnessed mistakes at their companies. Read the whole story
- COMMENTARY
Home entertainment has sharply risen as the out-of-home entertainment business -- movie theaters, concerts, theater and other entertainment events -- has virtually stopped. Read the whole story
