by Joe Mandese
Nearly two-thirds of American consumers say they miss one or more of the brands they haven't been able to buy during the pandemic, and … Read the whole story
COMMENTARY
by Joe Mandese
Disruptions can be painful -- especially ones that involve existential crises -- but they also represent opportunities for positive change. Read the whole story
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by Richard Whitman, Columnist
The company attributed the move to the combined impact of the pandemic and ongoing changes in the retail industry. Read the whole story
by Karlene Lukovitz
A draft of the mandatory conduct code, which would define which content is included and specify penalties for non-payment, is supposed to be finalized … Read the whole story
by Laurie Sullivan
Australia's move could be a "game changer" for publishers worldwide, said Dominick Miserandino, CEO of Inquisitr and other news sites based in the U.S. Read the whole story
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by Karlene Lukovitz
The auditor, used by clients to check that ads run near content considered "safe," sent an email about the Google situation to ad agencies … Read the whole story
by Joe Mandese
Digital video advertising, which grew 35.5% last year, is projected to expand only marginally this year, due mainly to a second-half crash in demand … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The upfront market for next year's TV season may see just 30% to 50% of inventory sold on TV networks -- but subsequent scatter … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Seven drag queens are coming to TV this week -- four on "Dragnificent" on TLC and three on "We're Here" on HBO. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
As COVID-19 cases rose, competition for programmatic bidders declined. A Goodway Group analysis suggests the market may have found its "temporary bottom" and begun … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google on Friday said it will waive ad-serving fees for publishers that use Ad Manager for five months, after some complaints from industry insiders. Read the whole story