by Joe Mandese
It's official -- the COVID-19 crisis has spawned the ad industry's pandemic-based media-planning segments. The segments, which were identified as part of a new … Read the whole story
by Laurie Sullivan
A recent survey found 74% of consumers agreed it was appropriate for the pharma industry to keep providing branded and sponsored information and advertising … Read the whole story
COMMENTARY
by Karlene Lukovitz
The Vudu acquisition will help Fandango scale up its transactional VOD business to compete with Amazon and iTunes, although FandangoNow and Vudu will remain … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
We have every reason to expect that Thursday's scheduled series finale of "Will & Grace" will really be the last one. Read the whole story
by Joe Mandese
To help marketers and agencies navigate the underlying shifts in consumer behavior stemming from the COVID-19 pandemic, the Business Intelligence unit of GroupM has … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The Trump press briefings seem to push fiction rather than facts. Perhaps they should come with an infomercial disclaimer. Read the whole story
by Larissa Faw
The PSAs developed for broadcast, print, digital and social media, direct help-seeking audiences to AloneTogether.com. Read the whole story
COMMENTARY
by
Fortnite levels up what it means to virtually connect fans with culture outside of video games -- the latest in live music venues. Read the whole story
by Karlene Lukovitz
The streamer will launch with 10,000 hours of available content, including all of HBO's, and a library of 1,800 movie titles plus content from … Read the whole story
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by Wayne Friedman
eMarketer estimates a roughly 25% drop in broadcast, cable, syndication, and local TV advertising for the first half of 2020, to between $23.95 billion … Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
9/11 was in some ways far more clarifying. America was under attack. In the days that followed, New Yorkers came together. Read the whole story
by Steve McClellan
The group has named Belinda Smith, former head of global marketing intelligence at EA and Jerry Daykin, senior media director for EMEA at GSK … Read the whole story