by Joe Mandese
Kantar has begun re-contacting panelists in its massive TGI media-planning panel to glean explicit insights about how the pandemic is altering consumer attitudes and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
How can parents explain COVID-19 to their young children? They can ask Big Bird to do it. Read the whole story
by Steve McClellan
Dempster succeeds David Williams who has been chairman and CEO of the company for more than three decades. Williams will remain chairman of Merkle … Read the whole story
by Wendy Davis
"This change will make it easier for people to understand who the advertiser is behind the ads they see from Google and help them … Read the whole story
by Larissa Faw
The Omaha-based ad agency had planned a big gala at a hometown art gallery. Then the pandemic forced a change of plans. Read the whole story
by Steve McClellan
And while Q2 "isn't going to be pretty," it will be manageable, CEO Michael Roth said. He outlined a number of measures the firm … Read the whole story
by
Sports channels saw some of the biggest declines in ad spending as professional sports organizations suspended operations. Read the whole story
COMMENTARY
by Joe Mandese
I can't for the life of me figure out why the right wing is currently denying medical science -- not just for the life … Read the whole story
COMMENTARY
by James Forr, Op-Ed Contributor
Better metaphors might be "warming up" or "restoring" the economy, which imply a gradual restart, or "rehabilitating" or "healing" the economy, which also suggest … Read the whole story
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by Wayne Friedman
Advertisers can bid on ad VOD inventory through private, real-time auctions set up with demand-side platforms. Dish Media is making VOD ad inventory available … Read the whole story