by Joe Mandese
Characterizing the pandemic as a "lab scenario" for the media industry, Nielsen's head of product strategy said there has never been such a concentrated … Read the whole story
by Wayne Friedman
Instead of its typical live event in Las Vegas, this year's effort will be a virtual TV production of nearly 150 different video feeds … Read the whole story
by Joe Mandese
When it comes to key performance indicators used to evaluate advertising ROI, big agencies are far less performance-oriented than small agencies or their clients. … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
The NFL -- perhaps versus other sports -- will probably make a strong attempt to play games with players on the field this season, … Read the whole story
by Joe Mandese
America has already begun "opening up," according to some unique out-of-home media-planning data released today by Geopath and Intermx. The data, which tracks the … Read the whole story
by Tanya Gazdik
A first of its kind for Visa, the spot was conceptualized, filmed and produced 100% virtually, with COVID-19 safety measures in mind. Read the whole story
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by Laurie Sullivan
Google's move to require all all advertisers to verify their identity has raised concerns that closing one loophole could create others that jeopardize non-disclosure … Read the whole story
by Joe Mandese
In the fifth edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, UM Worldwide Chief Digital & Global Brand … Read the whole story
by Karlene Lukovitz
Some documents indicate that Google is also implementing a widespread hiring freeze, but the company denies that, reports CNBC. Read the whole story
by Wayne Friedman
NBCUniversal Checkout will give companies the ability to set up ecommerce business with a single integration. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
On the off chance you too are not hanging on every word about the pandemic, here is a summary of this past week's key … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Other signs of the new TV ad world: TV and digital ad spend will be much more closely aligned. Read the whole story
COMMENTARY
by Mario Natarelli, Op-Ed Contributor
Brand Intimacy is even more important today as brands must adjust their roles and relevance during these challenging times. Read the whole story
by Joe Mandese
The President of the United States may keep comparing his COVID-19 pandemic press briefing ratings to prime-time blockbusters like those of "Monday Night Football" … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
From a long and distinguished tradition of original moviemaking at HBO comes another instant classic, "Bad Education." Read the whole story
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by Laurie Sullivan
Microsoft Advertising will review and vet advertisers that are signing up a new account or an ongoing basis, Microsoft Advertising Evangelist Christi Olson wrote. … Read the whole story
by Wayne Friedman
One and a half months into COVID-19 disruption, Nielsen says the spike in TV usage is starting to level off, although top markets are … Read the whole story