So much for the Golden Age of media content. The latest installment of a weekly COVID-19 tracking study from Mindshare finds that nearly half … Read the whole story
That's part of the reason the Omnicom CEO has established committees on media, advertising and public relations to evaluate future business models for those … Read the whole story
While it may seem like a given that the upfront network TV ad marketplace will likely be down in both volume and pricing this … Read the whole story
Advertising messages inspired by COVID-19 give viewers "positive feelings," according to a new survey, but nearly an equal number say it doesn't generally change … Read the whole story
Certain legacy media -- radio, newspapers and magazines -- are seeing increased usage, especially among younger demographics, a new report from Havas Media finds, … Read the whole story
Cable TV news nets continue to generally lead all networks, with CNN and Fox News Channel posting strong gains. Among lifestyle nets, the Food … Read the whole story
Ten percent of Americans say they have either canceled or plan to cancel their subscription video service (cable, satellite, fiber, etc.) due to COVID-19. … Read the whole story
A new two-hour documentary about the Vatican is a classic example of TV's great ability to take you places you otherwise cannot go yourself. Read the whole story
More than 20 years ago, America TV changed -- and the change went on to ripple throughout the nation. Read the whole story
Fans should've been thrilled at a tweet announcing the early debut of the final "Star Wars" film on Disney+ two months early. Instead, many … Read the whole story
Borrell Associates data suggests businesses now believe the impact of COVID-19 will last longer. About 60% estimate it will last 3-6 months. SMBs will … Read the whole story
Overall demand for consumer packaged goods has soared 13% since the pandemic began through the week of April 12, with some categories spiking even … Read the whole story
History is littered with troubled deals of horizontal expansion from one's existing businesses. Start with Time Warner buying AOL over two decades ago. Read the whole story
Ad-fraud prevention company Pixalate has added three new accreditations from the Media Rating Council. Read the whole story
The Ad Council is adding several new faces to its Board of Directors following the group's spring meeting on Tuesday. Read the whole story