by Joe Mandese
The disruption to global media markets caused by the COVID-19 pandemic is crashing demand, and consequently, prices for most of the major media, according … Read the whole story
by Joe Mandese
In the sixth edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, UM Worldwide Global Chief Innovation Officer Chad … Read the whole story
COMMENTARY
by Joe Mandese
All pussyfooting aside, here are some facts concerning media coverage of sexual accusations surrounding those running for and/or serving high office. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
While I have a soft spot in my heart for theaters, the chains are in a race to the bottom to ruin the experience … Read the whole story
by Joe Mandese
Americans continue to travel more as many states ease restrictions and begin opening up public places and businesses, according to unique out-of-home media planning … Read the whole story
by Laurie Sullivan
GfK and Dstillery believe they have developed an ad-targeting model that strongly supports automotive advertisers as changing consumer behavior plays an increasingly important role … Read the whole story
by Joe Mandese
The period from 6 a.m. to 2 p.m. has become the new prime time as many Americans turn to their digital devices, computers, tablets, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A bunch of actors play dress-up in the new Netflix series called "Hollywood." Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Analogies between TV ad and food buying: Suppose you decided to hire someone to help you plan all your meals a year in advance. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
YouTube scored big results in its Q1 period -- up 33% to $4.04 billion vs. a year ago ($3.02 billion). Somewhat lower-than-expected results were … Read the whole story
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by Richard Whitman, Columnist
The new program is being piloted with pro bono partner Project HOPE, a global health and humanitarian relief organization that supports health workers at … Read the whole story
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by Steve McClellan
Alison Pepper has been promoted to executive vice president, government relations, succeeding Dick O'Brien, who announced his retirement after 19 years in the role. Read the whole story