by Joe Mandese
In another sign of weakening ad demand -- and a troubling indicator for 2020-21 upfront network TV ad negotiations -- the delta between upfront … Read the whole story
COMMENTARY
by Tim Spengler, Op-Ed Contributor
As brands tighten their belts, the marketing funnel will be forced to get skinnier. How can this be accomplished? Less waste and more precision. Read the whole story
by Steve McClellan
A 38-year veteran of the agency and CEO for the last 12 years, Stephen Allan will be succeeded by longtime colleague Nick Lawson who … Read the whole story
by Larissa Faw
Office reopenings will be gradual and will be managed by country leads. The Groupe has formed a task force to assist with reopenings. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
NBC Universal mounted a live-stream event that it carefully positioned as not-an-upfront. Read the whole story
by Wayne Friedman
NBCU says it continues to work on new programs and new episodes of existing series and has been trimming ad loads and clutter, cutting … Read the whole story
by Joe Mandese
Nearly half of Americans believe the White House is the No. 1 source of false and/or misleading information about the COVID-19 pandemic in the … Read the whole story
by Joe Mandese
Another month into the COVID-19 pandemic and major marketers are indicating much more protracted or deferred advertising campaigns.That's the finding of "Wave 2" of … Read the whole story
COMMENTARY
by Karlene Lukovitz
The hypocrisy continues, as several hosts continue to urge other businesses across America to reopen. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
"The Greatest Comeback Story is Written" is the theme of a new Trump ad. Where is that story written and did anyone bother to … Read the whole story
by Karlene Lukovitz
A recent Oxford study found that 60% of false info on coronavirus on Twitter were unlabeled as such. Twitter says it is "exploring" labeling … Read the whole story
by Joe Mandese
eMarketer has revised its estimates for average time spent daily with social media, thanks largely to gains by Instagram and Snapchat. The revision, which … Read the whole story
by Karlene Lukovitz
"I attribute everything that has gone wrong to coronavirus," Quibi co-founder Jeffrey Katzenberg tells The New York Times. Read the whole story
by Melynda Fuller
"Stay at Home Family Guide" gives parents ideas for keeping their children occupied as they finish work tasks and household chores. Read the whole story