by Joe Mandese
At a time when many marketers are trying to come to grips with the physical dislocation of consumers from their brands in the real … Read the whole story
by Wayne Friedman
Major TV station groups are witnessing sharp ad declines of around 35% to 40% a month and a half into Q2 due to COVID-19, … Read the whole story
COMMENTARY
by Joe Mandese
Madison Avenue was trending this morning, thanks to an assist from the Commander-in-Tweet. But not in the good way. "Thank you to all my … Read the whole story
by Wayne Friedman
The CW will fill its Q4 schedule with acquired "fresh original" scripted series and alternative programming and will have much more original programs week-to-week, … Read the whole story
by Joe Mandese
In the eighth edition of a special COVID-19 series, IPG Media Lab's "Floor 9" media futures podcast, the lab hosts UM Global Chief Strategy … Read the whole story
by Joe Mandese
The global ad economy will outpace the contraction of real GPD following the economic impact of COVID-19 through the rest of 2020, according to … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
For example, why did so many soft drink companies cut back so much on their TV ad spend after sports programming went on hiatus? Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Almost nothing hits the news that isn't instantly politicized, with reasonable voices drowned out by angry shouts and insults on the other guy's position. Read the whole story
by Laurie Sullivan
Google's Chrome browser plans to start blocking ads that take too many resources to serve up after discovering some drain the battery or eat … Read the whole story
by Karlene Lukovitz
Twenty-eight percent of 69 videos checked against factual data repositories were found to include misinformation, and some came from national news sources. Factual videos … Read the whole story