Global product placement deals -- including the kind of branded entertainment deals that became the rage on Madison Avenue over the past decade -- … Read the whole story

According to a new Forrester report, part of its "Wave" series, Interpublic's UM, Omnicom's OMD, Publicis Groupe's Starcom and Dentsu Aegis Network's Carat are … Read the whole story

The move toward featured products in search results will enable the online platform to compete for ad dollars from brands advertising on sites such … Read the whole story

IPG Mediabrands' UM unit has been named the media agency of record for E&J Gallo Winery, the world's largest family-owned winery and distiller. The … Read the whole story

The outlook for the 2020-21 network TV upfront advertising marketplace is mixed, according to a survey of a representative sample of advertising executives conducted … Read the whole story

The U.S. national TV advertising marketplace will decline 15% in 2020 due to the disruption of the COVID-19 pandemic, especially the displacement of billions … Read the whole story

OBIE winners, and by extension our entire medium, promote essential businesses and other customers that are reopening. As I witnessed the winners via the … Read the whole story

The hub aims to take "Killing Eve" fans into the show's world, via content and virtual experiences set in various story locations - Paris, … Read the whole story

The latest problem involves Trump tweeting baseless theories that MSNBC "Morning Joe" host Joe Scarborough murdered a woman in 2001. Read the whole story

The cast includes Steve Carell, Lisa Kudrow, Diedrich Bader, Patrick Warburton, Jane Lynch and even Fred Willard. Read the whole story

Despite the disruption of many major televised sports events due to the COVID-19 pandemic -- or maybe because of it -- the number of … Read the whole story