by Joe Mandese
A group of publishers and tech firms are calling for a fundamental change in the way their audience data is accessed during open programmatic … Read the whole story
COMMENTARY
by George Ivie
The industry needs an agreed upon, well-vetted and researched set of standards as a framework for optimal approaches to outcome-based measurement and to enable … Read the whole story
by Joe Mandese
U.S. ad spending will decline 7.6% this year and 1.7% in 2021, according to a revised mid-year update from GroupM. The estimates are for … Read the whole story
by Joe Mandese
Madison Avenue's consensus outlook for 2020 turned negative for the year, as the second of the Big 4 agency forecasting units weighed in with … Read the whole story
by Joe Mandese
It's not just the economy, stupid. That's one of the takeaways from the latest edition of Mindshare's COVID-19 tracking research, which in recent weeks … Read the whole story
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by Karlene Lukovitz
Ad buyers can use the platform to access Nexstar's video and OTT inventory and its first-party data, technology and creative, and directly send electronic … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The first thing one must do when encountering the new "Perry Mason" is to forget everything you think you know about the character. Read the whole story
COMMENTARY
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Australia's effort to develop a cross-subsidization scheme for publishers is unlikely to be mimicked in the U.S., where antitrust efforts are focused on other … Read the whole story
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by Richard Whitman, Columnist
A growing number of holding companies and agencies are commemorating the day with programs or time off. Most states recognize the day as an … Read the whole story