While a variety of self-reported consumer surveys suggest many are feeling more optimistic about the future, new scientific research from the NeuroLab of GroupM's … Read the whole story

With more than 400 brands committing to a Facebook boycott, the social giant is struggling to explain its position on hateful and hostile content. Read the whole story

The focus of the brand boycott of Facebook has been on how it impacts its bottom line, especially ad revenues. But it has something … Read the whole story

In a video town meeting with employees last Friday, Facebook Inc. CEO Mark Zuckerberg also said the boycott is more a "reputational and partner" … Read the whole story

The death of Carl Reiner brought home a fact of life -- that the members of TV's old guard are dwindling to a few. Read the whole story

"The website of every business covered by the law must now post a link on its homepage that says 'Do Not Sell My Personal … Read the whole story

Overall, out-of-home media is a small - but growing - fraction of political ad spend. Buyers are drawn to OOH to boost name identification, … Read the whole story

Last year wasn't a good one for the Big 3 agency holding companies media services divisions in terms of U.S. billings growth. Their combined … Read the whole story

The branded content deal with Ford Motor Company is a "first-ever, prime-time product reveal roadblock" across broadcast, cable, digital and streaming properties, Disney Media … Read the whole story