by Joe Mandese
Just weeks after parent GroupM launched a multicultural marketplace, its Mindshare unit has launched a programmatic private marketplace (PMP) for trading digital audiences offered … Read the whole story
COMMENTARY
by Joe Mandese
The current presidency began with crass commercialization of those inside the White House, and, it appears, will end that way too. Read the whole story
by Joe Mandese
A significant number of Americans who have heard about campaigns by brand marketers to boycott various media say they are aware it targeting Facebook … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Why? For one, incumbent TV companies are hard-pressed to respond to new viewer demands. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Shifting budgets, flexibility and buying more near-term scatter are major concerns for big-brand advertisers. Read the whole story
by Joe Mandese
Research, isights and analytics continue to be a vital function inside most media companies -- both big and small -- but the key performance … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In our volatile cancel culture, who is to decide what topics are off-limits? Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"The Alienist" returns Sunday for only its second season after an absence of more than two years. Read the whole story
by Gavin O'Malley
With its reputation on the line, Twitter is struggling to explain a major security breach that briefly gave hackers control over the accounts of … Read the whole story
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by Karlene Lukovitz
Solution provides insight into viewability via core CTV completion metrics. Read the whole story
by Steve McClellan
Event organizers announced today that a "reimagined" conference would take place Sept. 29-October 8 across six global markets in lieu of the live regional … Read the whole story
by Larissa Faw
The latest Ad Council effort was produced by Jane Rosenthal with Oscar winner Kathryn Bigelow and features a handful of A-list celebrities. Read the whole story