by Joe Mandese
Major league sports have long had "virtual" billboards, signage and other forms of superimposed advertising, but beginning with the start of its Major League … Read the whole story
by Steve McClellan
The agency, part of Interpublic's Mediabrands will be responsible for media planning and buying across all media channels, including television, radio, print, out-of-home, search, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The world of sports provides us with an apt metaphor for the way our lives have been turned upside down this year: ice hockey … Read the whole story
by Melynda Fuller
Kopit Levien has been with The Times since 2013, when she joined as its head of advertising, serving in various roles including COO. Read the whole story
by Joe Mandese
Dozens of agencies, media companies, researchers and technology companies have met the requirements to be listed on the first ever "Certified Diverse Suppliers for … Read the whole story
by Wayne Friedman
Brand marketers spending on data climbed 6% in 2019, with stronger gains for digital, per IAB. Read the whole story
by Joe Mandese
As part of an effort to make programmatic media buys even more transparent, independent audience exchange OpenX is launching a new system making it … Read the whole story
by Larissa Faw
The agency is teaming with Atlanta filmmaker Sherri Daye Scott and local artists to add masks to faces on street art in areas of … Read the whole story
COMMENTARY
by Julie Michael
There's no "playbook" for leadership when the stakes are high and the issues are real. Faced with a 21st century pandemic and a political … Read the whole story
by Sara Guaglione
Podcast advertising revenue is expected to climb 14.7% this year - nearing $1 billion in the U.S. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With major sports leagues set to return to TV, new content will be considered, such as how many times an athlete's heart beats per … Read the whole story
COMMENTARY
by Cory Treffiletti, Featured Contributor
Hollywood's original scripted shows are paused or on hold. Sports is trying desperately to come back. There are too many choices people don't understand. Read the whole story
by Gavin O'Malley
QAnon is a community of far-right conspiracy theorists known for its obsession with the "deep state" and the unfounded relationship between COVID-19 and 5G … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Vengo Labs positions itself in the out-of-home space with a network of over 1,200 mini interactive digital vending machines. Read the whole story
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by Richard Whitman, Columnist
The first half decline was 8%. In North America organic revenue was down -3.6% in the first half. Europe declined by 16.5% for the … Read the whole story
by Wendy Davis
Some political ad campaigns are failing to follow the ad industry's best practices guidance, according to a new report by a self-regulatory watchdog. Read the whole story
COMMENTARY
by Gavin O'Malley, Staff Writer
Republicans have long taken issue with Twitter and what they consider to its liberally biased content policies. Read the whole story