by Wendy Davis
Lawmakers in Washington D.C. voted to effectively abandon a planned 3% tax on ad services and the sale of personal data. Read the whole story
by Joe Mandese
Big agency stocks continue trading below pre-COVID-19 levels, but at least one equity research group has revised its outlook upward citing strong second quarter … Read the whole story
COMMENTARY
by Joe Mandese
If you want to understand why the White House resumed its COVID-19 pandemic briefings, and why they now feature only the President, you should … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Industry interest in "brand safety" has taken a nose dive as interest begins spiking in "online video marketing," "streaming media," and yes, even "print … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
If Fox Sports called and put me in charge of fake crowds as background for games, here are some crowds I would superimpose. Read the whole story
by Wayne Friedman
Brand marketers spending on data climbed 6% in 2019, with stronger gains for digital, per IAB. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Trader Joe's? Meet "Twilight Zone" creator Rod Serling, who forecast a time when a giant food retailer would cave in to a teenager's criticism. Read the whole story
by P.J. Bednarski
Listeners who say yes will get a continuation of an ad. If it's no, Pandora resumes music playback. Read the whole story
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by Laurie Sullivan
The idea is to set up cookieless measurement partnerships with various companies, including Dish, Pinterest, Roku, Snap, Spotify and Twitter. Read the whole story
by Larissa Faw
Company CEO Arthur Sadoun says clients "are asking for the same things now as they were asking for pre-crisis," but adds "there is now … Read the whole story
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by Thom Forbes
Google Shopping yesterday announced it was eliminating commission fees for retailers and is opening its platform to third-party providers such as PayPal and Shopify. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Reading the news about Schibsted's latest acquisition took me back almost 25 years to my first interactions with Scandinavian newspaper executives. Read the whole story
by Tanya Gazdik
Starting Friday and over the next 50 days, the franchise will begin the process of retiring all Redskins branding from all team properties. Read the whole story
COMMENTARY
by
The merger means less choice in content-recommendation providers, though publishers have many other ways to generate online revenue. Read the whole story