by Joe Mandese
After plummeting 31% in May, the U.S. ad market showed signs of stabilizing in June, declining only 17% in June vs. the same month … Read the whole story
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by Larissa Faw
U.S. ad spend is proving to be relatively resilient and is expected to decline by just 7% this year to $224.5 billion before climbing … Read the whole story
by Joe Mandese
IPG Mediabrands UM unit has named Arielle Garcia its first Chief Privacy Officer, responsible for overseeing the launch and managing the media agency's privacy … Read the whole story
by Wayne Friedman
The opener pulled in the best TV ratings for a regular-season game on any network in nine years -- a Nielsen-measured preliminary 4 million … Read the whole story
COMMENTARY
by Joe Mandese
Don't be shocked to see Facebook's advertising results expand, not contract, when it releases its Q2 earnings on Wednesday. In the middle of a … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
When it comes to so many things -- cooking, baking, homemaking, catering, holiday handicrafting and operating heavy machinery -- Martha Stewart does indeed know … Read the whole story
by Wayne Friedman
The effort is intended to use Nielsen's smart TV viewership data to help advertisers and publishers better understand how video game audiences compare to … Read the whole story
by Wayne Friedman
Walt Disney delays movie franchise "Mulan" to next year -- as well as pushing two other longer-term movie franchises -- "Star Wars" and "Avatar" … Read the whole story
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by Wayne Friedman
Traditional linear TV, which saw a 5% rise in total day persons 2+ viewership in March and April versus a year ago, has now … Read the whole story
by Karlene Lukovitz
The layoffs were a reflection of Fox Sports having sold off its RSNs, rather than the COVID sports shutdown, says the network. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Cities have some tough decisions to make as municipal economies pull in less revenue. Read the whole story
by Steve McClellan
The holding company released diversity data this week indicating that the percentage of African Americans making up its senior manager/manager/team leader ranks was 5.1% … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Let's examine how and where you - the advertiser - are probably at fault and are doing damage to your own business. Read the whole story