by Joe Mandese
The U.S. and world ad economies will contract 6.3% and 9.4%, respectively, according to a consensus of the Big 3 agency holding company forecasters … Read the whole story
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by Larissa Faw
This move consolidates production that was formerly handled by individual agencies under one centrally governed service layer that integrates production and media. Read the whole story
by Joe Mandese
More than two-thirds of American parents say they are concerned about the things advertised to their children YouTube, according to findings of a new … Read the whole story
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by Richard Whitman, Columnist
The drug developer and marketer, with revenues of $22-plus billion last year, spent over $335 million in measured media in the U.S. last year, … Read the whole story
by Wendy Davis
As directed by President Trump, the Commerce Department has petitioned the FCC for regulations that would tie web companies' legal protections to their editorial … Read the whole story
by Laurie Sullivan
Merkle on Tuesday will release its Q2 2020 Digital Marketing Report. Its digital marketing forecast estimates the market fared much better than most anticipated. … Read the whole story
by Wayne Friedman
Advanced ad marketplace OpenAP has inked an agreement with iSpot.tv giving agencies and advertisers real-time TV attribution and OTT measurement. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Regis Philbin came from a generation of TV personalities and entertainers whose mantra seemed to be "keep working, never retire." Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
On Monday, it was revealed that 14 Miami Marlins players and coaches have been infected with COVID-19. Over the weekend, the Miami team played … Read the whole story
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by Thom Forbes
Tomorrow's the day for the hearing, which some expect will find the industry "has skirted federal competition laws because the protections haven't kept pace … Read the whole story
COMMENTARY
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For its August 5 launch, VENN will be featured for free on Amazon's Twitch, YouTube, Facebook Gaming and Twitter as well as CTV platforms. … Read the whole story