by Wayne Friedman
Major League Baseball scored strong results for both national TV and regional sports networks in the opening days of the season, an analysis of … Read the whole story
by Sarah Mahoney
The ad crushes 4,000 pieces of footage from 24 sports into a thrilling 90-second tribute to the ways athletes bounce back. Read the whole story
COMMENTARY
by Joe Mandese
The biggest factor influencing the outcome of elections is stupidity, not the economy. The No. 1 reason? The dissolution of professional journalism and growth … Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
In times of great change, developing a perspective can be much more valuable than just taking lots of actions for the sake of being … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"Like it or not, the First Amendment's protections apply to corporate entities, especially when they engage in editorial decision making," FCC Commissioner Michael O'Rielly … Read the whole story
COMMENTARY
by Ed Keller
During the pandemic, consumer conversations overall have risen, with more at home and more via video call. Consumer talk is up by double digits … Read the whole story
by Wendy Davis
Prominent digital rights group Electronic Frontier Foundation says it won't endorse a controversial new privacy proposal in California. Read the whole story
by Joe Mandese
In this week's episode of IPG Media Lab's "Floor 9" podcast, the lab's Adam Simon and Scott Elchison take listeners deep into the metaverse … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
The adoption of new and emerging technologies has been accelerated by COVID-19, so it shouldn't be surprising that this week's analysis shows a spike … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A story about "throw-it-at-the-wall ad placement" made me spit out my Diet Coke in shock. Read the whole story
by Gavin O'Malley
Although modest by Facebook's standards, total revenue still grew by 11% during the period to reach about $18.7 billion. Read the whole story
by Laurie Sullivan
Alphabet saw improvement in its ad business and strong growth in Google Cloud and Other Revenues, coming in with revenue at $38.30 billion for … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
In an intriguing ARF webinar last week, experts reviewed a promising research technique known as randomized controlled testing, or RCT, that could significantly eliminate … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
In the middle of a red-hot summer of illness and strife comes a new drama series about death. Read the whole story
by Karlene Lukovitz
The company will be able to offer dynamic ad insertion in its networks' programming on linear TV and in VOD across Comcast, Charter and … Read the whole story
by Steve McClellan
Seattle-based Orca Pacific helps clients develop their Amazon ecommerce businesses and S4 said the deal builds on its existing relationship with the ecommerce giant, … Read the whole story