Inspire ranks as the U.S.'s fourth-biggest restaurant company and hopes to better align its media approach. Read the whole story
COMMENTARYA year ago, the White House's escalation of a trade war with China threatened to derail billions in ad spending by Chinese companies in … Read the whole story
The suit -- set to be filed in the U.S. District Court for the Southern District of California -- will also argue that President … Read the whole story
Local marketers are telling national brands they can't afford to be political when it comes to where and how many ad dollars are spent. … Read the whole story
Following 14 waves of national consumer research, Mindshare's COVID-19 tracking study shows awareness of brands helping with the crisis has ebbed and now stands … Read the whole story
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Is there value in advertising around dressed-down, less than ideal live TV sports content? Read the whole story
COMMENTARYSummers on TV are usually bad enough, but in this crazy year, TV is not cutting it. Read the whole story
The Trade Desk continues to see strong results from CTV ad deals even as Q2 revenues declined, and after a weak Q1 has seen … Read the whole story
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Research shows that consumers want personalization from CTV and other platforms. And for marketers, personalization is supposed to be a core benefit of CTV. … Read the whole story
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Lawmakers asked the FTC to investigate the ad industry's tracing and tracking of consumers using digital display ads. Few "Americans realize that companies are … Read the whole story
- COMMENTARY
The term Dark Social describes digital content shared via platforms that can't be tracked by marketers. Read the whole story
Integral Ad Science (IAS) execs on Friday believe the company became the first ad-verification company to partner with the Google Ads Data Hub, a … Read the whole story
