Publicis Media's Zenith retained the largest portion of the assignment with close to $300 million in annual expenditures. H&S was awarded planning and buying … Read the whole story
COMMENTARY"If you really want to drive them crazy, say 12 more years," was how the Republican nominee for President opened his convention Monday. Because … Read the whole story
COMMENTARYIn the first-night kickoff to this week's four-night GOP virtual convention, the Republicans had a stark message: It is either us or them. Read the whole story
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TV marketers understand ad pullbacks are common in periods like this. But no one wants to be off-air at the precise and unpredictable moment … Read the whole story
Arnold + Havas Media Boston is celebrating Black Business Month (August) through a project aimed at elevating the visibility of Black-owned businesses. Read the whole story
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The Location-Based Marketing Benchmark Report by Reveal Mobile analyzes cost and examines how digital marketers use location data and run location-based marketing at agencies … Read the whole story
Six of 41 broadcast network prime-time TV series have shown viewing gains through 12 weeks this summer. "America's Got Talent" remains the top performer … Read the whole story
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The connections that once relied on physical proximity can now be replicated by technology. Not perfectly, perhaps, but well enough. Read the whole story
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An August poll found 71% of college students are "absolutely certain" they will vote. Yet students lack confidence in the legitimacy of this election. Read the whole story
