by Steve McClellan
The client is the parent company of online car buying and selling marketplace Autotrader.com and Kelley Blue Book the 96-year-old research unit that provides … Read the whole story
by Joe Mandese
At a time when the U.S. Postal Service is under attack from the President and his Postmaster General, direct mail has emerged as the … Read the whole story
by Joe Mandese
Ratings for the Republican National Convention's first night trailed the Democratic National Convention's first night by 14%, according to estimates for the common tv … Read the whole story
COMMENTARY
by Joe Mandese
Day Two featured the First Lady's attack on the media for ignoring the opioid drug crisis, a day after the RNC opened with gossip … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The White House and its Rose Garden featured prominently in Tuesday night's episode of this week's virtual Republican National Convention. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
CVS has introduced a media network that allows brands to buy ad space online and offline and will rely on its loyalty data as … Read the whole story
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by Wayne Friedman
The CTV marketplace is significant because of DeepIntent's key data partnerships, especially when it comes to privacy-compliant safety issues. Read the whole story
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by Richard Whitman, Columnist
Now In its fourth year, The 2020 Diversity Best Practices Inclusion Index scores companies for best practices in recruitment, retention and advancement of people … Read the whole story
COMMENTARY
by Tony Jarvis, Op-Ed Contributor
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyons and his Pepsi team are cornerstones to establish great brands. Josh Chasin, … Read the whole story
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by Steve McClellan
Glass manufacturer O-I Glass has appointed VaynerMedia as its first integrated agency of record. The remit includes both creative and media. The business was … Read the whole story