TV networks are slowly announcing start dates for big prime-time shows, which could help push TV advertisers to make upfront, scatter or other deals. … Read the whole story
Kraft Heinz confirmed the news late Friday, but noted that both of its new media assignments are subject to approval, as they have not … Read the whole story
The network TV audience for the final night of the Republican National Convention was the highest-rated of the week, but nonetheless failed to match … Read the whole story
COMMENTARYOnly Trump could conceive of -- and have the audacity to actually stage -- a fireworks show over the nation's beloved National Mall to … Read the whole story
The volatile nature of the current political climate -- especially the erratic policies of big digital platforms -- is creating a corresponding uncertainty for … Read the whole story
The Media Kitchen CEO discussed the pending sale of TikTok's U.S. assets and how it will affect advertising with "Search and Performance Marketing Daily." Read the whole story
Conventional pay TV services (cable, satellite, telcos) no longer are the default source Americans tune to -- online is. That's the tipping point finding … Read the whole story
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For all of CTV's advantages and its growth, particularly since COVID, buyers continue to be frustrated by inability to to see impressions, reach and … Read the whole story
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TV networks are hoping for flat pricing. Attention is focused on the scatter market. Read the whole story
COMMENTARYThe premiere episode contains the kinds of queasy scenes that have become a hallmark of modern-day medical dramas on TV. Read the whole story
TV advertising's sharp 28% decline in Q2 will be slowed by 9% drops in Q3 and Q4 this year, MoffettNathanson Research says. TV advertising … Read the whole story
Just six retailers were responsible for that ad spend, compared to 100 in 2019. Read the whole story
COMMENTARYFacebook is sponsoring a new public service campaign designed to promote its biggest advertising base -- no, not the Fortune 500/ANA member class, but … Read the whole story
Facebook failed to remove a page of a militia group calling for an armed response to Kenosha protests until after two protesters were shot … Read the whole story
