by Karlene Lukovitz
Most Department of Justice lawyers working on the case opposed a September deadline pushed by DoJ officials, and some express concerns that Attorney General … Read the whole story
by Joe Mandese
USIM has been named the media services agency for Sambazon, marketer of a line of organic Acai products. USIM will lead media strategy for … Read the whole story
by Karlene Lukovitz
Mark Read's suggestion that WPP is lucky because its employees' average age is under 30 set off a heated social media debate about whether … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The two presidential candidates will face off in three debates, while their vice-presidential running mates will grapple verbally in one debate. Read the whole story
by Karlene Lukovitz
Political ads are the least of the problem when it comes to Facebook's use as a misinformation vehicle - -and banning them for one … Read the whole story
by Joe Mandese
With 3.011 billion gross minutes viewed, the launch of the second season of Netflix original series "The Umbrella Academy" was by far the most-watched … Read the whole story
by Tanya Gazdik
Frank Nakano, head of sports and entertainment marketing for JPMorgan Chase, shares how the brand has pivoted due to the COVID-19 pandemic. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
The first few months of the coronavirus pandemic struck fear and uncertainly into the plans of many marketers, resulting in decreased spend and an … Read the whole story
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by Wayne Friedman
PwC estimates a 7.3% decline to $660.6 billion in total media/entertainment revenues for this year in the U.S. Read the whole story
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by Richard Whitman, Columnist
The WFA finds that about 57% of multinational marketers have in-house creative agencies, with about 75% of those shops set up in the last … Read the whole story