by Steve McClellan
Empower has been hiring staff and has avoided layoffs and furloughs during the COVID-19 pandemic. The Cincinnati-based independent media and marketing agency has had … Read the whole story
COMMENTARY
by Joe Mandese
It is designed to be future-proof measurement, dealing with both tech business models and with self-regulatory changes that have undermined third-party cookies. Read the whole story
by Laurie Sullivan
Google on Thursday announced features for Ad Manager's Dynamic Ad Insertion to help programmers, distributors and sports leagues insert ads into live events with … Read the whole story
by Joe Mandese
The majority (59%) of ad industry professionals plan to vote by mail in the 2020 presidential election, a higher percentage than any other industry … Read the whole story
by Wayne Friedman
The metric will measure the effect of an advertiser's total NBCU media investment -- including TV, digital and other media extensions -- on its … Read the whole story
by Karlene Lukovitz
Nielsen says the Compass database "democratizes" outcome measurement and ROI metrics on a global basis, to enable rapid optimization of campaign media spend by … Read the whole story
by Wendy Davis
The White House has nominated telecom lawyer Nathan Simington, who reportedly assisted President Trump in his effort to crack down on social media companies, … Read the whole story
by Larissa Faw
The campaign is designed to address concerns of voters aged 18-30 by highlighting issues of jobs, security and justice. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A potential ad-supported HBO Max would probably have a two-pronged approach, to satisfy both consumers and marketers. Read the whole story
COMMENTARY
by Christian Vollerslev
Out-of-home allows candidates to deliver a simple, straightforward message free from fraud or interference. Read the whole story