by Joe Mandese
In an unusual collaboration, Publicis Media's Spark Foundry has turned to a supplier of media to train and educate its staff on how to … Read the whole story
by Laurie Sullivan
605, a platform for TV measurement and audience analytics, has formed an agreement with Walmart to support the retailer's TV ad initiatives with data … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
This new "Fargo" is not only a crime story, but a race story as well. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
P&G, among the biggest TV advertisers, wants to switch gears: possibly no upfront deal-making or at least more flexible upfront deals. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
P&G's Mark Pritchard dropped a bombshell, saying the company did the TV ad upfront on its own this year. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
I am so appalled when I read about (or actually meet) someone who plans to vote for Trump, that I listen very carefully to … Read the whole story
COMMENTARY
by Karlene Lukovitz
A federal judge has ruled in Fox News' favor in the defamation suit brought against it by Karen McDougal. The ruling is in line … Read the whole story
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by Laurie Sullivan
Yelp on Thursday launched ad tools to improve local advertisers' campaign management and performance. Future plans include a heat map for advertisers, showing where … Read the whole story
COMMENTARY
by Karlene Lukovitz
NBCU's first "One Audience Trends Report" offers stats and examples from its own portfolio that underscore how much cross-platform consumption is, or should be, … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
The pro-Trump political action committee "America First Action" recently paid Facebook nearly $300,000 to spread 450 untruthful ads about Democratic presidential candidate Joe Biden, … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Data from GfK and WARC shows where advertisers will spend ad budgets and where consumers plan to shop. Read the whole story
by Wendy Davis
"Hundreds of millions of Americans who have not yet downloaded TikTok will be shut out of this large and diverse online community -- six … Read the whole story