U.S. ad spending fell 30% during Q2 2020 vs. the same quarter in 2019, but the erosion was far more pronounced for traditional media. Read the whole story

PJL Media was founded by the well-regarded media auditing veteran PJ Leary in 2016. Leary, the former CEO of Ebiquity North America, will take … Read the whole story

An estimated 73.1 million Americans tuned in to watch the first debate of the 2020 presidential election on Tuesday, Sept. 29, 2020, a drop … Read the whole story

The companies have released a white paper that features learnings about driving consumer attention from their own research, and argues that advertisers should advocate … Read the whole story

"Whatever happens to Donald Trump when the wolves finally rip down his door seems almost beside the point, now... All we can really ask … Read the whole story

Why did the creators of this show, "Gangs of London," feel the need to present us with such a violent opening scene? Read the whole story

As Trump's attacks on the election and its outcome ramp up, instead of just labeling such content, Facebook and Instagram are now banning such … Read the whole story

Add A2P to the growing list of important media technology acronyms: application-to-person, a catch-all for peer-to-peer messaging apps. Read the whole story

Nielsen is partnering with The Search Monitor to provide real-time market data across search advertising channels, and with BIScience to integrate virtual and human … Read the whole story

The project will feature editorial curation from award-winning newsrooms to give those searching for information greater insight on articles, starting on Android devices and … Read the whole story

The Samsung DSP will give programmatic buyers access to exclusive CTV inventory and offer targeted audiences and data from across 45 million households. Advertisers … Read the whole story