The study found that higher levels of personalization were more effective at shifting difficult-to-move metrics. Read the whole story
Place-based video ad network operator Screenvision continues to expand into locations and venues that aren't so challenged by social gathering during a pandemic. In … Read the whole story
Parent AT&T promoted WarnerMedia Ride streaming service on a new Twitter account, including a link to the app in Apple's App store, but soon … Read the whole story
"A business's methods for submitting requests to opt-out shall be easy for consumers to execute and shall require minimal steps," the newest CCPA proposed … Read the whole story
COMMENTARYAn ESOMAR webinar Monday illustrates how divided America is weeks before the 2020 Presidential election. Based on an Economist/YouGov poll of 1,363 likely voters … Read the whole story
COMMENTARYFew achievements in the TV business can surpass the honor of being invited to provide a guest voice to "The Simpsons." Read the whole story
Twitter's reliance on national advertising has held back its revenue growth during the pandemic, but that will change as tentpole sports events and a … Read the whole story
Customer Data Platforms that can combine first-, second- and third-party data have become the latest tool for marketers, data from Advertiser Perceptions shows. Read the whole story
Google has made its data-driven attribution model available to more advertisers and added YouTube to its Google Ads attribution reporting to help advertisers understand … Read the whole story
