by Larissa Faw
The creative serves as a modern-day fable, introducing a stuffed elephant and stuffed donkey who fight over who will help a stuffed cat. Read the whole story
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by Richard Whitman, Columnist
The main incumbent, UM, has been invited to participate. The company recorded advertising expenses of $513 million last year, according to its latest annual … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Dentsu is teaching employees to build virtual assistants that do repetitive tasks, freeing employees up to focus on more creative tasks that drive better … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
"B Positive" is CBS's sole new comedy for the COVID-delayed fall season. It is a new sitcom from prolific producer Chuck Lorre. Read the whole story
by Joe Mandese
As far as data visualizations go, MediaCom China just published one of the most fun -- and playful -- ones we've seen in a … Read the whole story
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by Wayne Friedman
Total political ad spending -- TV, radio, and digital -- is now at a massive $8.15 billion, with the Democratic candidates and party commanding … Read the whole story
by Wendy Davis
Siding with TikTok content creators, a federal judge has prohibited the government from enforcing an executive order that would have effectively shut down the … Read the whole story
by Wendy Davis
WeChat gives Chinese authorities "a powerful avenue to collect vast amounts of sensitive personal data that can then be used to the detriment of … Read the whole story
by Joe Mandese
Eighty-three percent of marketers believe Apple's and Google's cookie deprecation will have a "moderate to significant impact" on their digital advertising plans, while 69% … Read the whole story
by Wayne Friedman
As part of the deal, Nielsen will give Nielsen Global Connect a license to brand its products and services with the Nielsen name and … Read the whole story