by Wayne Friedman
Daytime TV viewing has become a "second prime time," according to Nielsen, due to the continued growth of kids viewing and at-home workers' TV … Read the whole story
by Joe Mandese
At a time when many advertisers, agencies and publishers are looking for privacy-friendly alternatives to targeting media audiences, Universal McCann's Primis unit today unveiled … Read the whole story
by Joe Mandese
Spurred by Zoom's removal of data limits across its platform on Thanksgiving Day, U.S. broadband usage surged vs. Thanksgiving 2019, according to estimates released … Read the whole story
COMMENTARY
by Dave Edelman
Media campaigns can no longer be managed sequentially. But they absolutely do need to be managed -- every day, relentlessly, across dozens of channels. Read the whole story
by Wayne Friedman
Moldafsky will be responsible for all marketing including global brand strategy and management, product marketing, media, research and analytics, meetings, events and sponsorships and … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
One can hardly put on a big-city cop drama this fall and somehow evade these subjects. Read the whole story
by Wayne Friedman
Worldwide linear TV advertising is expected to fall 16% -- $29.9 billion -- to $155.6 billion, the worst decline on record, according to WARC, … Read the whole story
by Karlene Lukovitz
The Dec. 26 game won't be on national TV -- although it will be aired on local TV affiliates in the teams' home markets, … Read the whole story
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by Laurie Sullivan
NYIAX has forged partnerships with major holding companies to drive advertising as it builds out an omnichannel marketplace, and is now focused on expanding … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
Despite the occurrence of a sweeping, global, historic health crisis, all American consumers aren't experiencing it in the same way. Read the whole story
by Laurie Sullivan
Facebook is reportedly nearing a deal to acquire a platform specializing in customer service that will value the startup -- Kustomer -- at a … Read the whole story