"LinkedIn has systematically inflated ad metrics in its favor, which has enabled it to overstate the quality of its audiences, the quality of its … Read the whole story
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Despite a pace of economic decline that will produce the worst economy since the Great Depression, the ad market might end up falling by … Read the whole story
Digital ad-fraud solutions provider CHEQ has been granted Media Rating Council (MRC) accreditation for its desktop and mobile web solutions covering property-level brand safety … Read the whole story
Anyone in advertising and marketing who hasn't been asleep for the past decade has to know what a LUMAscape is -- the cleverly delineated … Read the whole story
Political correspondent Steve Kornacki and Gap are donating 500 pairs of khakis to the Boys & Girls Clubs of America's Workforce Readiness program. Read the whole story
The company's ambitious projections include an eventual global user base Read the whole story
A statement from CuriosityStream, the five-year-old "factual entertainment" streaming rival launched by Discovery's own founder, Jon Hendricks, alludes to Discovery's legacy TV assets and … Read the whole story
At 896 square feet, the new digital billboard installed by Pattison Outdoor on Toronto's Gardiner Expressway may not be the world's biggest, but it … Read the whole story
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GroupM forecast that spending on pure-play digital advertising will grow 5% this year; magazines and newspapers aren't as lucky. Read the whole story
COMMENTARY"DoubleClick Search" saw a significant uptick among brands, signaling rising marketer interest around search marketing overall. Read the whole story
Mediaocean says it is first-to market with a "reach" enhancement extending linear TV to CTV and social media that will identify "deduplicated" audiences, giving … Read the whole story
The Senate Commerce Committee Wednesday voted 14-12 along party lines to advance the nomination of controversial telecom lawyer Nathan Simington to the FCC. Read the whole story
Ramping up its addressable advertising, FreeWheel will employ its digital ad-server AutoScheduler technology to automate NBCU's linear TV ad scheduling across all its networks. Read the whole story
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While America's obsession with reality TV may go back decades, our beloved national fixation undoubtedly has intensified since March, climbing by 6.5 billion minutes. … Read the whole story
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Kids' lists for Santa at the mall can't be aggregated. An interactive texting technology changes the story.. what if marketers could aggregate millions of … Read the whole story
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I'm looking at 2020 like a Mike Tyson fight --- make it past the first round with your head still attached to your body, … Read the whole story
