by Steve McClellan
The company spent $60 million on measured media in the U.S. last year, according to Kantar Media, and an estimated $200 million globally. Read the whole story
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by Wayne Friedman
Ad spending in 2021 will be lower than 2019, when an estimated total $161 billion was spent, BIA Advisory Services says. Total U.S. local … Read the whole story
by Tanya Gazdik
Eight ads were seen at least 700 million times, with Chevrolet's "Middle of Nowhere" 2021 Trailblazer spot leading the way, per iSpot.tv. Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
Apple's latest move in a long-running battle over online privacy involves clamping down on a technique that allows ad-tech companies to masquerade as first … Read the whole story
by Joe Mandese
Based on its most recent trending data, including the month of March, the U.S. ad market is pacing to end on a positive note … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Which side of history will you fall on if you ignore the misadventures of your digital partners simply to get the best deal (or … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Just when we need them most, a community of big-eyed baby chimps is swinging to our rescue for the next three Saturdays. Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Retailers are looking beyond optimizing their own operations through data, and moving toward new revenue streams. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
A new Showtime channel, Showtime Selects, on Pluto TV, will have a Showtime brand with advertising. Read the whole story
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by Laurie Sullivan
Frame-by-frame visual recognition and second-by-second audio processing will provide contextualization of the full content for CTV, video and livestreaming and will be available globally … Read the whole story
by Wayne Friedman
Dramatically expanding its theatrical-to-streaming movie efforts, all of WarnerMedia's intended theatrical movies for next year will also be released on its HBO Max on … Read the whole story
by Wendy Davis
"We do need more privacy regulation in the United States," David Chavern, CEO and president of the News Media Alliance, tells MediaPost. Read the whole story
by Sara Guaglione
"The Atlantic has been here before, enjoying success in making business stars out of editorial leaders," the pub's owners noted. Read the whole story