The global and U.S. ad outlook has improved markedly from earlier this year, according to revised year-end forecasts released by Madison Avenue's Big 3 … Read the whole story
GroupM, Magna and Zenith are out with their new global ad spending forecasts. Read the whole story
The Publicis Groupe leaders used their annual greetings video to announce an upcoming event -- Viva La Difference 2021 -- which will feature guest … Read the whole story
Two Facebook users have brought an antitrust lawsuit accusing the company of drawing on consumer data in order to either acquire potential rivals, or … Read the whole story
COMMENTARYI've always suspected much of the President's base is in it just for the laughs. Like a WWE wrestling match, they simply like rooting … Read the whole story
COMMENTARYOn the heels of last week's column predicting we are poised to see a dramatic resurgence in contextual targeting, I received a flurry of … Read the whole story
COMMENTARYWhat happens when the dominant right-wing news brand loses its dominant source of promotion? You know, the Promoter-in-Tweet? Read the whole story
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In the past six years, while TV spending dropped by more than a quarter, social media spend has nearly quadrupled. Read the whole story
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"California will have its own dedicated agency that enforces CPRA, which will have its own budget to go after companies that do not comply," … Read the whole story
COMMENTARY"Nurses" is a show like many others too numerous to count, and going back too many years to try and remember. Read the whole story
COMMENTARYAs marketplaces like Amazon see dramatic growth, one wants advertisers to take advantage of behavioral data from a variety of actions to support a … Read the whole story
With Amazon Fire now supporting HBO Max, Roku, as the remaining holdout, is getting pressure from Roku device users who now want to get … Read the whole story
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Publishers need to continue developing first-party data about their audiences, which will become even more valuable as third-party cookies are phased out. Read the whole story
The two firms have a shared focus on large-scale advertisers, and a combined client roster including Hasbro, John Lewis, The New York Times, Pepsico, … Read the whole story
The partnership gives Centro the ability to deliver programmatic ads to 1,000 premium publishers. Read the whole story
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I'm all about freedom, and clearly the government wants to take my freedom away. So why not create a store for others like me? Read the whole story
