GroupM has named Adam Gerhart Global CEO of Mindshare, effective January 2021. Gerhart, who has been U.S. CEO since 2016, will continue in that … Read the whole story
The review, including creative and media disciplines, comes amid a multiyear slide in revenues at the beverage giant. Read the whole story
Alphabet's two big platforms seem to be going in opposite directions, prompting some to wonder if some kind of balancing act could be in … Read the whole story
With the traditional upfront system in disarray and advertisers clamoring for truly integrated, cross-media buying, the digital media trade association sees an opportunity to … Read the whole story
"For almost a decade, Facebook has had monopoly power in the personal social networking market in the United States," New York Attorney General Letitia … Read the whole story
People searched more for answers, asking "why is the sky orange?" during the wildfires and "why were so many lives lost?" during COVID-19. Read the whole story
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Now its composition of marketers far outweighs the number of suppliers on the board, sending a powerful signal. Read the whole story
COMMENTARYThis "TV Blog" concerns the contents of many of the old movies on TCM and the ways in which various ethnic groups were depicted … Read the whole story
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"There are strong positives for national buyers targeting local audiences in geo-targetable media including the ability to provide the most relevant content." Read the whole story
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AT&T says 50 million is the number of HBO Max subscribers it needs to be a viable business. Read the whole story
With most purchases made on the spot, text is key, Sonic Drive-In VP, Digital Strategies Kim Lewis said at the Email Insider Summit on … Read the whole story
The extension will allow advertisers to use a single video ad serving template (VAST) tag to measure impressions and viewability for all of their … Read the whole story
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Pre-pandemic, there were hundreds of trade events in all categories of business. That will not be the case going forward. Read the whole story
"Share A Coke With Discrimination And Fascism" may not catch on the way taglines like "It's The Real Thing" have, but it will be … Read the whole story
