Previously Smith served as head of global marketing intelligence at Electronic Arts (EA) which is an m/Six client. She is credited with creating EA's … Read the whole story
As Twitter prepares for a major push to be taken more seriously as an ad medium by Madison Avenue, the platform this week unveiled … Read the whole story
The FTC on Monday launched an investigation into "dangerously opaque" online pratices by demanding detailed information from Facebook, Amazon, Twitter, YouTube and others about … Read the whole story
Samsung Ads will provide ad viewership, incremental reach, and effectiveness metrics for vehicle sales and attribution for linear and streaming advertising. In association with … Read the whole story
Netflix's airing of "The Office," which had been the most-watched TV show on the subscription video-on-demand service, is finally coming to NBCU's "Peacock" in … Read the whole story
A survey by the Trustworthy Accountability Group and Brand Safety Institute finds one in three web users think companies shouldn't advertise near stories about … Read the whole story
COMMENTARYThe ratings for last Wednesday night in network television reveal a state of holiday-themed TV that is difficult to pin down. Read the whole story
The digital rights group Center for Democracy & Technology isn't facing an imminent or concrete injury as a result of President Trump's social media … Read the whole story
- COMMENTARY
Let's rethink experiences where personalized information is key, and video can drive much deeper engagement. Read the whole story
With the pandemic overshadowing 2020 so completely it's no surprise that many holiday initiatives by agencies this year acknowledge or address COVID-19 and the … Read the whole story
- COMMENTARY
On Jan. 20, you have an opportunity to put an end to the former president's use of your powerful media megaphone. Read the whole story
