by Steve McClellan
The award followed a review that began last September and included Sprint, which T-Mobile acquired last April. Read the whole story
by Joe Mandese
Only sightly more than half of Americans believe it is important for their household to be equipped with the latest media technology, according to … Read the whole story
by Joe Mandese
L'Oreal China has named Publicis Groupe its media planning and buying agency in China. The assignment, which is a three-year contract, begins early this … Read the whole story
by Wayne Friedman
The supply-side platform says buyers can optimize plans and forecast reach and frequency with orders sent to TV publishers. Read the whole story
by Wayne Friedman
The break will give Nielsen time to "transform" management of local TV market panels from "in-person" efforts to "remote" operations. Read the whole story
by Joe Mandese
In a CES opening day briefing, the Consumer Technology Association's top researchers made the case that the COVID-19 pandemic helped to accelerate many consumer … Read the whole story
by Wayne Friedman
On the heels of new ownership, Univision is making sweeping senior executive ad-sales changes. Read the whole story
by Joe Mandese
Slightly more than half (53%) of Americans get their news from social media at least some of the time, but an increasing percentage of … Read the whole story
by
The 'Vogue' print and digital covers of Harris differ. It was reported that Harris' team didn't expect the print version to run. Read the whole story
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by Karlene Lukovitz
Advertisers were "only temporarily impacted by advertiser boycotts" after old tapes of Tucker Carlson's controversial comments on a shock-jock's radio show surfaced last year, … Read the whole story
by Joe Mandese
Facebook has hired long-time agency executive Nicky Bell as the new vice president of its Creative Shop." Bell, who most recently was senior vice … Read the whole story
by Steve McClellan
"As growth in martech has advanced, so have the complexities that arise from the implementation and integration of many disparate solutions," stated ANA CEO … Read the whole story
by Karlene Lukovitz
The Predictive Audiences solution uses contextual signals to target audiences across digital, mobile and CTV based on age and gender, TV viewership, OTT consumption, … Read the whole story
by Wendy Davis
In a lawsuit filed Monday, Parler says Amazon is violating antitrust laws by "severely restraining commerce in the microblogging services market." Read the whole story
by Wayne Friedman
The list of companies includes Comcast Corp., AT&T and Facebook. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Who's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courtyard? Read the whole story
COMMENTARY
by Steven Rosenbaum, Featured Contributor
When Twitter and others decided to ban Trump and his followers from posting on their platforms, they crossed the line and became publishers. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
Initial moves first targeted Republicans who refused to certify the Electoral College results for Joe Biden as our next President. But then it extended … Read the whole story
by Joe Mandese
Slightly more than half (52.7%) of all Americans do not subscribe to any email newsletters for news or entertainment content, according to findings of … Read the whole story
by Larissa Faw
This new ad will serve as an evolution of "It Starts Here" campaign which went live in September 2020. It focuses on small and … Read the whole story