by Steve McClellan
The new media agency will integrate Vizeum's media strategy/planning, storytelling, and brand-building capabilities with iProspect's digital expertise, audience knowledge, and performance focus. It will … Read the whole story
by Joe Mandese
Guided agency tours of CES are not uncommon, but this year's virtual ones have expanded the audience of attendees beyond the hearty few that … Read the whole story
by Joe Mandese
CES normally is renowned for its parties in some of Las Vegas' hottest venues, especially when they are hosted by companies like iHeartMedia and … Read the whole story
by Larissa Faw
The Canvas CEO does so organizing those lessons within what he terms "P" buckets-Purpose, People, Product and Profound Gratitude. Read the whole story
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by Larissa Faw
The Publicis Groupe-owned shop is tasked with developing a media strategy to effectively reach potential investors by supporting its message of "simplicity, low costs, … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Let this "TV Blog" serve as an alarm: Our national TV treasure known as "Jeopardy!" is under threat. Read the whole story
by Joe Mandese
Consumer technology researcher Parks Associates released new data in conjunction with this week's CES conference showing a significant percentage of U.S. broadband households have … Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week, the top three most searched terms among marketers all centered around branding: "brand building strategy," "brand equity," and "brand protection." This essential … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Now everyone seems to agree that continuing to give Trump direct access to a massive audience is not in the interest of our country. Read the whole story
by Wayne Friedman
While CTV ad spend increased 27% from 2019 to 2020, according to eMarketer, DoubleVerify says ad spend does not yet fully reflect consumer demand … Read the whole story
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by Karlene Lukovitz
This expands the omnichannel ad server's existing accreditations in video and OTT. Read the whole story
by Laurie Sullivan
Ad verification/cybersecurity firm White Ops has identified many apps that mimic popular Google PlayStore apps and trick the user into seeing unexpected ads. Read the whole story
by Karlene Lukovitz
iSpot, which measures advertising reach, conversion rates and lift across TV and streaming TV, will integrate Ace's infrastructure and technologies for attitudinal measurement of … Read the whole story
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by Wendy Davis
The five-month old industry organization Partnership for Responsible Addressable Media is seeking input about potential new technologies that could replace cookies and other identifiers … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
In a first, the Federal Trade Commission is requiring a company prosecuted for privacy violations to notify consumers that it shared information about them … Read the whole story
by Karlene Lukovitz
Bigalow will support joint marketing efforts between Amazon and content providers such as Netflix, Disney Plus, HBO Max and Discovery Plus for Amazon's Fire … Read the whole story