by Larissa Faw
Michael Tennant has been named Entrepreneur in Residence to leverage his expertise in empathy to help enable the people of Arnold and Havas Media … Read the whole story
by Joe Mandese
Duration Media, which founded a marketplace based on trading only the most viewable inventory offered by top-tier premium publishers, is now launching a platform … Read the whole story
by Joe Mandese
The major agency holding companies and/or management consultant parent companies made fewer and smaller acquisition deals in 2020 than they did in year's past, … Read the whole story
COMMENTARY
by Joe Mandese
Have you ever woken from a nightmare so terrifying you had to replay it in your head to get back to sleep? That's what … Read the whole story
by Laurie Sullivan
"We've now seen a few quarters straight where organic click traffic rose, between 20% and 30%, year-on-year," said Matthew Mierzejewski, SVP of Merkle's Search … Read the whole story
by P.J. Bednarski
Superbird has been test-marketed in a few locales in Conn., N.J., Mass., Long Island. It will roll out to 10 more markets this spring, Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
Following a protracted focus on the U.S. presidential election, there has been a notable rebound in interest in "international marketing," as American brands show … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
A three-part miniseries about slavery in 19th-century Jamaica breathes fresh air into the stale drawing rooms of PBS' "Masterpiece." Read the whole story
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by Richard Whitman, Columnist
A new Forrester report -- commissioned by the 4As and Google -- concludes that agency-client relationships remain strong, albeit with room for improvement. Read the whole story
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by Wendy Davis
"North Dakota should not adopt a one-size fits all consent requirement for the sale of protected data," the Association of National Advertisers, American Association … Read the whole story
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by Wendy Davis
Dozens of civil rights groups and other watchdogs are urging the new administration to avoid repealing or weakening Section 230 of the Communications Decency … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Organizational bullshit has become a legitimate field of study. Academics are being paid to dig into it -- so to speak. Read the whole story
by Tanya Gazdik
The spot "humorously leans into the growth we're all eager to see in 2021," per CMO Andrea Zaretsky. Read the whole story