by Joe Mandese
With Dentsu weighing in as the last -- and most pessimistic -- of the major agency holding company forecast updates, Madison Avenue's global consensus … Read the whole story
by Joe Mandese
Facebook, which has long enabled advertisers to control what content their ads appear adjacent to on its audience network, Instant Articles and its in-stream … Read the whole story
by Steve McClellan
Dentsu's Carat previously worked on the assignment (since 2011) and participated in the review. UM is also said to have been a participant in … Read the whole story
by Laurie Sullivan
The focus turns to ecommerce targeted ads on Walmart.com and the Walmart app to shoppers as they purchase in real-time, using data from its … Read the whole story
COMMENTARY
by Wendy Davis, Staff Writer
"If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it does not deserve … Read the whole story
by Wendy Davis
Facebook reportedly is considering bringing an antitrust lawsuit against Apple over its recent privacy moves, including a new requirement that outside developers state how … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Ever since ex-President Trump was muzzled by social-media, our world seems noticeably calmer. Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Recent events make this a perilous year to come up with the usual not-particularly-funny-anyway commercials. Read the whole story
COMMENTARY
by Dave Morgan, Featured Contributor
Google claims targeting ads to generalized cohorts based on users' previous behaviors is 95% as effective as using cookies. Read the whole story
by Wendy Davis
The newest version of Mozilla's Firefox browser includes a feature aimed at preventing companies from tracking people with "supercookies" -- persistent identifiers that are … Read the whole story
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by Karlene Lukovitz
The agencies join GVMA's first buy-side member, Mattel. BBC Studios and WildBrain Spark are new supply-side members. Read the whole story
COMMENTARY
by Karlene Lukovitz
The once-in-decline vMVPD sector could become the dominant successor to traditional pay-TV - if the key players don't get too greedy. Read the whole story
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by Richard Whitman, Columnist
Which is part of the reason the former longtime Publicis Groupe executive remains bullish on the future of advertising, he said at an industry … Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
With Netflix's new "Shuffle Play" experiment, you have an immediate option. Read the whole story
by Joe Mandese
The number of advertising and marketing services providers certified as being diverse by the Association of National Advertisers has more than doubled to 212, … Read the whole story