by Joe Mandese
The 2020 pandemic-influenced ad recession had a pronounced impact on all the major Anglo markets -- the U.S., U.K., Canada, Australia and New Zealand … Read the whole story
by Steve McClellan
Stella Watch Company has named Generator Media + Analytics its media AOR. The appointment follows project work that GM+A completed for the New York-based … Read the whole story
by Wayne Friedman
"Linear TV ratings continue the shift to older and older viewers, with 65% of all cable network viewers now over the age of 50," … Read the whole story
by Laurie Sullivan
In 2020, YouTube experienced more than 40% growth in the U.S. for the number of hours of sports-related videos uploaded to the site. Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
I fail to share the optimism presented to us in post-pandemic forecasts. Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
Discovery's scorched-earth promotion campaign for its new streaming service has not visibly ebbed since the last time the "TV Blog" got into this subject … Read the whole story
COMMENTARY
by Ted McConnell, Featured Contributor
Let's take a look at three significant yet unexpected events resulting from collective action. Read the whole story
COMMENTARY
by Michael McLaren, Op-Ed Contributor
This week, we discuss inbound and outbound marketing strategies, how marketers and agencies are at odds over "direct marketing" and how brands can avoid … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
Consumers have learned that the only way to watch ad-supported dramas is to record them, watch them later and skip the commercials pods. Read the whole story
by Karlene Lukovitz
Elections equipment company Smartmatic charges that Fox News made more than 100 false statements claiming that Smartmatic rigged the U.S. 2020 presidential election. Read the whole story
by Wayne Friedman
Magnite and SpotX claim the merger will create the largest independent CTV/video advertising sell-side platform for the programmatic marketplace. The deal is expected to … Read the whole story
by Wayne Friedman
The total of 55 million monthly active viewers for its ad-supported OTT content includes Amazon Fire TV; its ad-supported steamer IMDd TV; and Twitch, … Read the whole story
-
by Richard Whitman, Columnist
Erin Matts and Nathan Brown were the U.S. CEOs at Hearts & Science and PHD, respectively. They were out after a shakeup last fall, … Read the whole story
by Larissa Faw
The company will explore other market rollouts in the future, says Nick Wright, who has been promoted to managing director of Havas Entertainment. Read the whole story
by Tanya Gazdik
Lincoln's "Comfort in the Extreme: Cold" had the most TV ad impressions: 1.06 billion. Read the whole story
by Laurie Sullivan
23andMe, a direct-to-consumer DNA testing service, on Thursday announced the intent to merge with Virgin Group's VG Acquisition Corp. The transaction is estimated to … Read the whole story
by Ray Schultz
Digital revenue surpassed print for the first time in 2020. And the 'NYT' is on track to have 10 million total subscribers by 2025. Read the whole story
by Steve McClellan
WFA said the award was given in part for Pritchard's tireless campaigning for change across the marketing landscape, pushing for greater digital transparency, eliminating … Read the whole story