The national TV audience for Super Bowl LV fell 15% from the Big Game in 2020, according to estimates released this morning by Samba … Read the whole story

Is it too much to ask of one of our premiere rock stars that he lighten up when he comes to a Super Bowl … Read the whole story

The biggest surprise among the 68 TV Super Bowl LV commercials was how few addressed the elephant in the room. Only 7.5% of the … Read the whole story

Publicis Groupe named Dave Penski CEO of Publicis Media Americas, succeeding Tim Jones, who moves to COO of Publicis Groupe Marketing Services. Read the whole story

While most of the focus has been on the burgeoning platform war between Facebook and Apple, most advertisers still have no concrete plans for … Read the whole story

The ad was not part of the company's plan or budget, but a last-minute decision after stock traders used Reddit to drive up the … Read the whole story

Fox Business cancelled its longtime host show a day after Fox News Media was hit with a $2.7 billion defamation lawsuit from election voting-machine … Read the whole story

Beauty ad spend will rise by 1.7% to total $7.5 billion across 11 key markets this year, before reaching $7.7 billion in 2022, up … Read the whole story

Large companies know that the platforms are coming for their businesses, and are developing short-, medium- and long-term strategies for managing these relationships, says … Read the whole story

For more than a few years now, awards have been a key piece of the streamer's overall marketing plan. Read the whole story

In the lead-up to Women's History Month, agencies are launching empowerment-themed programs that showcase glass-ceiling breakers, advocacy projects and more. Read the whole story