by Joe Mandese
The U.S. Postal Service reported Q4 2020 revenue and service volume Tuesday, reflecting the end of a year of turbulence -- both pandemic and … Read the whole story
by Karlene Lukovitz
The designation -- which affirms that the platform adequately protects advertisers from appearing in or near content deemed inappropriate -- marks a turnaround for … Read the whole story
by Joe Mandese
Even as the ad industry and the trade press obsess on over-the-top, connected TVs and online streaming services, the percentage of American households that … Read the whole story
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by Karlene Lukovitz
TikTok's deal to sell its U.S. operations to Oracle and Walmart has been shelved indefinitely, awaiting a resolution based on the Biden administration's in-process … Read the whole story
by Joe Mandese
An overwhelming majority of consumers have a "positive" attitude toward brands that promote social good, according to a multinational survey released today by Dentsu. … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
As last Sunday's Super Bowl demonstrated, it can be difficult to locate that sweet spot between trying too hard and not trying hard enough. Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
Is a short attention span a bad thing? Does it negatively impact us, or is it just our brain changing to be a better … Read the whole story
by Joe Mandese
Despite years of discussion surrounding the impact of digital media adoption, 44% of CMOs surveyed for the World Federation of Advertisers characterize their own … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
More than 250 brands have reportedly stopped campaigns on YouTube and Google due to offensive content on the platforms throughout the years. Some of … Read the whole story
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by Wayne Friedman
"We envision Tubi becoming a $1 billion business and a core pillar of Fox," said Lachlan Murdoch, Fox Corp. CEO, during an earnings phone … Read the whole story
COMMENTARY
by Karlene Lukovitz
While not specifically mentioning Twitter's permanent ban of Trump's 88-million-follower account as of Jan. 8, CEO Jack Dorsey seemed to signal that it won't … Read the whole story
by Wayne Friedman
Samba TV's new privacy controls will put viewers in charge of their household personal data. The interface can be accessible with smart TV settings … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft's new approach to bidding will roll out between March and April and will affect all search, shopping, and Dynamic Search Ads campaigns that … Read the whole story
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by Wendy Davis
Google, Facebook and others in Silicon Valley are urging the Supreme Court to effectively block consumers from bring federal class-action lawsuits over a large … Read the whole story
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by Wendy Davis
Advocacy groups including Public Knowledge, Common Cause and Free Press, as well as officials in Santa Clara County, are urging the FCC to restore … Read the whole story